i2O, the smart water network solutions company, today announced that it has appointed Mohamed Sadek as sales director for the Middle East and North Africa region.

Mohamed joins i2O from Xylem Inc., a global water technology company, to support water utilities in Middle East in their adoption of i2O’s smart water network solutions. He has 20 years of experience gained working in sales roles with water utilities across the Middle East and North Africa.

Joel Hagan, CEO of i2O, comments: “We are delighted to welcome Mohamed to the team to further our work across the Middle East. Water companies in the region are particularly challenged when it comes to issues such as water scarcity, urbanisation and population growth. i2O’s smart water network solutions are already proven in the region and there are plenty more opportunities for us to make a real difference.”