Startup announces $7M seed funding.

It’s all very glossy.

Seed investors include Leonardo DiCaprio, the Branson family and Manu Ginobili, as well as the less recognisable names of Y Combinator, Giant Ventures, MCJ Collective and L2 Ventures.

Very high production value images of the core team.

High profile customer names include Coca Cola, Diageo, ABInBev.

A clearly stated mission: to incentivize water conservation and accelerate the transition to a water-secure world.

An advisory board of luminaries.

If the key to the success of this business is marketing, then they’ll be very successful.

The product?  “The world’s leading climate platform to measure, respond, report and monitor your increasingly changing water risk.”  “Aligned to CDP, TCFD, SASB, AWS and GRI global standards.”

It will be interesting to see whether they can turn the wireframes into a successful business.

Image courtesy of WORLD ECONOMIC FORUM/swiss-image.ch/Photo Monika Flueckiger under Creative Commons license.